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Case Study: Auction Nets Northwest Electric Utility Price Discovery and Savings

July 22, 2011 at 8:37 am

The Situation

  • Customer wasn’t impressed with the response he was receiving from the market, so he called up World Energy to help secure pricing.

World Energy Action

  • World Energy took the product to auction and recommended an aggressive Opening Price, which helped set bidders’ expectations in a market that was not very transparent.

Result

  • The auction results beat the price the customer was getting by 30%.

Customer Quote

“It was a very successful auction for us. Based on the experience, I will use your platform in the future when opportunities arise.”